The Red Sox fans will now enjoy a new family friendly seating arrangement and hospitality area in the newly opened “Coca- Cola Corner” at the Fenway Stadium that has played host to the Boston Red Sox team. The newly built up area will have about 412 more seats in the Fenway Park and is a part of the extension of the contract between Coca Cola and the Red Sox. The soft drink giant company, Coca Cola, has been the sponsor for the Red Sox team since 1912 and the new family friendly area will have an all illuminated sign of the Coca Cola Company with its traditional red and white color logo.

The Red Sox executive vice president Sam Kennedy said that the Coca – Cola Corner is a part of the renewed sponsorship contract signed between the club and the company and the contract will now extend beyond the Fenway Park Stadium’s 100th anniversary that comes in the year 2012. The Vice President said that the club always treasured working with the soft drink company and thanked the company for coming up with the novel idea of providing the best ballpark experience for the Red Sox fans. The Coca Cola area will have picnic tables and a wide variety of food and beverages that includes certain Coca Cola products as well.

Mike Lowell, the Red Sox team’s third baseman, organized a dancing competition in order to raise funds for his charity called Mike Lowell Foundation that raises money to fight the dreaded disease, cancer in children. The entire Red Sox team was there in support of their third baseman, Lowell and that night was one of the most amazing and dazzling night for the team as there has never been such fun and frolic before in the Major League arena. Lowell played host to “Mike Lowell’s Dancing with the All Stars” fund raising dance program and the entire event was sponsored by the Red Sox owner, John Henry, the CEO Larry, chairman Tom Werner and his team partner’s to honor the effort of their team man Mile Lowell.

Lowell and his wife Bertha started this foundation in 2001 and through this foundation he was able to bring in some life to the cancer affected children in Miami and Boston. Since, Lowell was able to fight the testicular cancer in him, he felt that he should do something for the poor children who are affected by cancer and thus started the foundation. Red Sox players like Alex Cora, Dustin Pedoria and Jonathan Papelbon along with Lowell were paired with professional dancers who taught these players some salsa steps. Live auctions were conducted and all the funds that were raised through the evening will go to the Lowell’s foundation.